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SAMAH ASIF
CREATIVE DESIGNER
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DA-I:
SLAY OR NAY?
PRODUCTION
RESEARCh,GRAPHICS &Prop DESIGN
In collaboration with the Royal College of Art (RCA), I worked alongside peers from Service Design, Fashion, Visual Communication, and Contemporary Art Practice. Our shared interest in the future of AI sparked dynamic discussions, with concepts like AI as a deity, sci-fi, and digital empathy shaping our speculative projects. We drew inspiration from
Homo Deus
by Yuval Noah Harari, exploring themes such as AI understanding us better than we understand ourselves and the emergence of a "useless class."
My role was on researching the technological world-building, where I designed an AI-powered robotic doll and developed the branding and visuals for our concept, DA-I.
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